Has Virgin Pulse’s Acquisition of Welltok Created a New Kind of Care Navigator? – The Health Care Blog
By JESS DaMASSA, WTF Health and fitness
Virgin Pulse has been a major title in place of work wellness for a long time – performing with well being strategies and employers (such as 25% of the Fortune 500) to supply care navigation, perfectly-being providers, wellbeing coaching and obtain to electronic wellness issue remedies for a long time. Still, it elevated some eyebrows at the conclude of very last yr when it announced its acquisition of knowledge-pushed wellness corporation, Welltok. So, what transpires when a person of the greatest names in employee wellbeing quickly has accessibility to a dataset of 250M healthcare people? Virgin Pulse’s CEO Chris Michalak stops by to communicate about the benefit of that facts, which he thinks will not only turbo-charge Virgin Pulse’s engagement fees, but also present new methods for the company to provide as a “full-on navigation capability” for employers, options, and wellness methods.
As Chris puts it, Virgin Pulse has generally been an “engagement company” but the addition of Welltok’s facts turns it into an “activation company.” As Virgin Pulse continues to associate up with electronic health level alternatives, convey electronic therapeutics into the fold, and develop-out key treatment interactions as a guide stream, the system Chris describes begins to seem additional and much more like a navigation small business that competes with the likes of Accolade or Integrated Overall health. Will Virgin Pulse a single-day dip into primary treatment themselves and include their possess virtual treatment suppliers? Will they construct their individual digital therapeutics with details derived from that abundant Welltok databases? We get into the ‘what’s next’ for the organization as it integrates its most recent acquisition and seeks to earn far more C-suite notice from businesses trying to find to improved deal with their employees’ entry to healthcare positive aspects.
