St. Joseph Mercy Health, Mercy Health hospitals to change names in major rebranding
The St. Joseph Mercy Overall health Technique and Mercy Overall health are transforming their names as part of a big rebranding tactic their mother or father business, Livonia-based mostly Trinity Overall health Michigan, declared Wednesday.
8 Michigan hospitals and 320 other well being treatment internet sites in the state will include the Trinity Wellness identify and brand as section of the rebranding, which will acquire spot through 2023.
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“We are reworking our identification to assert our existence as a single of Michigan’s biggest overall health care units, with a singular dedication to maintaining our people at the middle of all the things we do,” explained Rob Casalou, president and CEO of Trinity Wellbeing Michigan and Southeast Regions. “We are peeling back again the levels to reveal a unified firm with a shared legacy and mission of support to the communities we are honored to provide.”
The change will implement to the IHA healthcare group and Mercy Well being Physician Partners, alongside with 22 senior dwelling communities, 3 property wellbeing organizations, MercyElite Sports Overall performance and Probility Physical Treatment.
This is how they are going to be quickly renamed:
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Mercy Health Saint Mary’s will become Trinity Health Saint Mary’s, Grand Rapids
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Mercy Health Muskegon will become Trinity Well being Muskegon
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Mercy Health Lakeshore will develop into Trinity Health Shelby
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St. Joseph Mercy Ann Arbor will grow to be Trinity Overall health St. Joseph Mercy Ann Arbor
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St. Joseph Mercy Livingston will turn into Trinity Well being St. Joseph Mercy Livingston
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St. Joseph Mercy Oakland will become Trinity Health and fitness St. Joseph Mercy Oakland
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St. Mary Mercy Livonia will grow to be Trinity Health and fitness St. Mary Mercy Livonia
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St. Joseph Mercy Chelsea will come to be Chelsea Medical center
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IHA will become Trinity Health and fitness IHA Health-related Group
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Mercy Well being Physician Companions will turn into Trinity Health Healthcare Team
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St. Joseph Mercy Property Care and Hospice will come to be Trinity Overall health At Dwelling – Southeast Michigan
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Mercy Well being VNS will grow to be Trinity Well being At House – Muskegon
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Mercy Health Residence Treatment will turn out to be Trinity Health At Property – Grand Rapids
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MercyElite will develop into TrinityElite Sports Overall performance
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Probility Bodily Treatment will become Trinity Overall health Probility Bodily Treatment
Inside of about a 12 months, the legacy “St. Joseph Mercy” and “Mercy Well being” names will be dropped entirely, changing the monikers to just Trinity Wellness plus the site, Casalou reported.
So for illustration, Trinity Overall health St. Joseph Mercy Ann Arbor will grow to be merely Trinity Wellbeing Ann Arbor. Similarly, Trinity Wellness St. Mary Mercy Livonia will turn into just Trinity Health and fitness Livonia.
The exception will be the Chelsea Hospital, which is owned in partnership with the College of Michigan Well being Process. It will keep the identify Chelsea Medical center although logos for each Trinity Overall health and U-M will be carried on its symptoms.
The motive for the title alter, Casalou stated, is to unify the manufacturer to make it distinct to patients and the neighborhood that medical professionals and expert services are related to a more substantial community.
“Our wellbeing technique will build upon and embrace the energy of our countrywide brand name of Trinity Health and fitness, transferring from a relatives of 25 models running within the point out of Michigan to one unified technique id aligning with our countrywide sponsor Trinity Health and fitness,” he explained.
Though value reducing wasn’t the driving decision to make the modify, it will preserve the health and fitness procedure dollars, as well.
“We’ve been carrying internet marketing charges and marketing fees and all the other expenditures, printing indications and everything for like 25 to 30 diverse models,” Casalou stated.
“Consolidating into Trinity Well being is really heading to lessen our working charges tremendously.”
A new “We are Trinity Well being” multimedia campaign also is to launch this week with a 30-2nd commercial.
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“Individuals will keep on to see the very same physicians and suppliers they know and believe in, backed by our professionals across Trinity Wellness who are dedicated to compassionate and high-high-quality treatment personalized to particular person desires,” reported Dr. Rosalie Tocco-Bradley, main medical officer of Trinity Wellbeing Michigan.
Signals will be changed exterior hospitals in phases in excess of the upcoming eight months, adopted by interior indications and printed materials by way of 2023, offering time for the wellness system to use up out-of-date letterhead and other printed products to lessen waste and preserve assets.
That usually means for the next 12 months, people may well continue to see the out-of-date name or symbol on billing statements, indicators and other files.
Trinity Health Michigan employs a lot more than 24,000 workers across its 8 hospitals, physician groups, three house overall health and hospice businesses and senior residing communities.
The rebranding will come as other wellness treatment programs in Michigan also are undergoing large adjust and are competing in an at any time-tightening health treatment sector as they grapple with staffing shortages, COVID-19 surges and a backlog of sufferers who have set off well being care through the pandemic and now are sicker when they search for professional medical treatment.
Amid its competition is the newly merged BHSH Health and fitness, which combined the previous Beaumont Health and fitness and Spectrum Health and fitness programs before this 12 months to form the state’s largest clinic technique and Michigan’s largest employer with more than 64,000 employees and 22 hospitals.
Detroit-based mostly Henry Ford Health introduced its have rebranding effort and hard work in March, dropping the word “process” from its name, updating its emblem and launching an “I am Henry” marketing marketing campaign.
Henry Ford Wellness has more than 30,000 workers working throughout its 5 hospitals, as well as a 100-mattress psychiatric healthcare facility, a physician community of a lot more than 1,200 health professionals, and the Health and fitness Alliance Prepare coverage firm.
Even so, Casalou mentioned, the plan to rebrand below the Trinity Overall health title is not tied to the modifications other Michigan well being methods have designed in new months.
“This rebrand essentially began just before the pandemic,” he claimed.
“This is not a decision we are building in reaction that any other information … about other mergers, … Beaumont or Spectrum or the the latest Henry Ford announcement. This is seriously on our have … and it can be one thing we felt we wanted to do not for aggressive reasons, but really to join the dots for all those that we serve.”
Make contact with Kristen Shamus: [email protected]. Stick to her on Twitter @kristenshamus.
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